Terms & Conditions

This website is controlled and updated by Wisdom Toothbrushes Ltd. Nothing in this website is intended to be, or should be interpreted as a proposal to begin a contractual relationship with you or any other visitors. The following Terms of Use manage Wisdom Toothbrushes Ltd’s relationship with you in relation to this website.

Please read the following terms and conditions relating to our website carefully. Under the laws of England and Wales, your use of our website establishes your understanding to the following:


Wisdom Toothbrushes Ltd either owns or has the right to use all of the information on this site. Wisdom Toothbrushes Ltd. provides this information solely for the intention of supplying you with information about the Wisdom brands. This material may include unintentional errors or inaccuracies and may be updated and/or corrected at any time.


The information and photographs placed on our site belong wholly to Wisdom Toothbrushes Ltd. This will include the Wisdom brand, Wisdom logo, sub branding, trademarks, packaging designs, and toothbrush designs.

Wisdom Toothbrushes Ltd. does not grant a license for commercial use, however you may download one copy of the material for your own personal use, on your own personal home computer, provided you acknowledge this site as the source of the material. When content is downloaded to your computer, you do not obtain any ownership interest in such Content.

You may not modify, publish, transmit, distribute, perform, participate in the transfer of sale, create derivative works of, or in any way exploit, any of the content, in whole or part. Downloaded materials remain the property of Wisdom Toothbrushes Ltd.
Modification of the Content, or use of the Content for any other purpose, including, but not limited to, use of any Content in printed form or on any other web site or networked computer environment is strictly prohibited without the prior written permission of Wisdom Toothbrushes Ltd.


Wisdom Toothbrushes Ltd welcomes your comments and ideas, which will be subject to Wisdom’s Privacy Policy. All communications made to Wisdom Toothbrushes Ltd through this site shall belong to Wisdom Toothbrushes Ltd. Wisdom Toothbrushes Ltd may use your comments and ideas for any purpose at any time, including commercial profits.

You will not be monetarily rewarded for Wisdom Toothbrushes Ltd’s use of any of your comments or ideas used. You are responsible for the legality and suitability of the comments or ideas that you submit through the Wisdom Toothbrushes Ltd. site. Any nature arising out of or in connection with your breach of these Terms of Use, you agree to compensate Wisdom Toothbrushes Ltd. and keep it clearly identified on demand, against any and all costs, claims, demands, expenses, and liabilities of.


Wisdom Toothbrushes Ltd. makes very effort is to ensure the healthcare information contained in this site is correct and current, the information is only a guide and Wisdom Toothbrushes Ltd. does not make any claims that the information is helpful and medically correct. You should visit your dentist surgery every 6 months and medical advice should always be sought from qualified medical practitioner.

Competitions and Prize Draws

We may from time to time run competitions, free prize draws and/or other promotions on the website. These will be subject to additional terms and conditions that will be made known to you at the relevant time.

General Competition Terms and Conditions can be viewed here
Quantum competition Terms and Conditions can be viewed here


We do not employ the use of cookies on the Wisdom website.


Although Wisdom Toothbrushes Ltd. uses substantial efforts to ensure that the content of this site is current and correct, Wisdom Toothbrushes Ltd. makes no endorsement as to its accuracy.

Wisdom Toothbrushes Ltd. does not guarantee that this site or the server that makes it available does not contain any viruses or other damaging contents.

Wisdom Toothbrushes Ltd. does not warrant that this site will be compliant with all or any hardware or software, which you may use.

From time to time, Wisdom Toothbrushes Ltd. may make alterations to this site, and therefore does not guarantee that this site will be available at any given time.


Pop ups and links on Wisdom Toothbrushes Ltd. website may take you to sites outside of Wisdom Toothbrushes Ltd. To link to a third party website is at your own risk. We do not approve, and we are not responsible for any content, data, opinions, advise or statements of a linked third party website. Wisdom Toothbrushes provides these links merely as a convenience and no endorsement is implied.

Limitation on Liability

Wisdom Toothbrushes Ltd. is not accountable or liable to any person for any direct or indirect loss. This includes any damage (whether actual, or consequential), injury of any kind resulting from your use this site, or from any information provided in this site.

If you are in any way unhappy with this site or any of these Terms of Use, the sole solution is to refrain using this site.

Modifications to Terms of Use

Wisdom Toothbrushes Ltd. may update these Terms of Use at any time. Updated versions of the Terms of Use will appear in this site and are effective immediately. Continued use of this site after any such changes constitutes your consent to such changes.


The laws of England and Wales will govern all aspects of these Terms of Use, to include validity, terms, and construction. The English and Welsh courts will settle any disputes, which may arise out of, or in connection, with these Terms of Use, or the use of this website.

Should you have any queries or concerns concerning any part of this site, please feel free to contact us through the below forms of correspondence:

Wisdom Toothbrushes Ltd.
The Silk Mill
Colne Valley Road
United Kingdom
Tel: 01440 714800
Fax: 01440 705205
Email: web_contact@wisdom.ltd.uk

We would be glad to answer your questions or address any concerns.

Returns Policy

Unwanted items

Unwanted items can be returned free of charge within 28 days for a refund or replacement as long as they are unopened in the original packaging.

Faulty items

Faulty items will be replaced if returned within 3 months of purchase or within the guarantee period stated on the packaging if longer and if the items are confirmed as faulty by our quality control department. Damage caused by abnormal usage will not be considered as a fault. Refunds will only be made if supported by purchasing documentation or reference.

How to return a product

To find out how to return a product free of charge telephone 01440-714800 and select Customer Services on Monday to Friday between the hours of 09.00-12.00 and 14.00-17.00 or leave a message outside these hours. Alternatively Email: web_contact@wisdom.ltd.uk


If you are entitled to a refund, your credit card account will be credited within 14 days. You will be emailed when the refund takes place.

Secure Payment

All customers can be assured that payment via the Wisdom shop is safe and secure and takes place over an encrypted webpage. You will see on the address bar of your web browser, that the address starts with ‘HTTPS’ (from the point at which you select your payment method) . The S in the address stands for secure. You will also see a small padlock symbol in the address bar as a further indication of a secure webpage. If you are running an up to date web browser such as Internet Explorer 8 onwards, or recent versions of Google chrome you will also see that the browsers address bar goes green to identity the site as having an EV SSL security certificate. It’s to verify the authenticity of a Web site. It shows the name of site owner and the authority that issued the Extended Validation Certificate. It means that the website owner has sought and obtained an identity verification. You can be sure that the site is legitimate and that your session and personal information are protected.

These Terms of Use were last updated December 2012.